C-155/1 Block 2 Clifton, Karachi

Channel Management

Effective Channel Management

The core strength of Lifonic lies in the well-established connection with its stakeholders across all the distribution channels. Conscious endeavors are made and calculated measures are taken the way each account is managed.

Our channels are categorized as LMTs, IMTs, GT, HORECA, Wholesale & Institutional Sales. We are also working towards building a sustainable e-commerce channel as we aim to give easy access and convenience to our consumers.

Lifonic ensures to directly oversee key accounts and build strategic alliances with them to maintain the optimal level of service. In addition to that, we have a group of efficient distributors to handle the indirect channels to create maximum coverage nationwide.